Since its foundation in 1988, Asung HMP has grown as Korea's best daily supplies supplier. Asung HMP is exporting more than 300 million kinds of products to the Japan market. This came from successfully entering the Japan Market, which is nevertheless well-known to be very fastidious and difficult to approach. Also, Asung HMP mutually grew with Asung Daiso, which is Korea’s no.1 distribution company in household items, by consistently supplying them competitively priced goods.   

Asung HMP's core value is its product power, that is, the product value against its price perceived by consumers. To offer more values beyond its prices, Asung HMP has been committed to product development in various daily supplies areas: stationery, toy, beauty item, kitchen, cleaning and other fancy goods. Asung has developed more than 60,000 items over 3 decades and is releasing over 500 items every month to provide the customers with valuable products.

Asung HMP will continue to seek what the customers want and pursue innovation and value creating to provide affordable quality products. We appreciate your continuous support and interest in us as we seek firm position in the market as the world's best daily supplies supplier. Thank you.

President PARK JUNG BOO

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